Nokia Siemens Ready For Converged Future

The combination of the system sections of Nokia and Siemens uses the tie-ups between significant companies Alcatel and Lucent in addition to Ericsson and Marconi.

Nokia Siemens CEO-designate, Simon Beresford-Wylie, introduced at the 3GSM World Congr…

Barcelona, Spain page1=46 The future Nokia Siemens Networks last week introduced its advertising and logo and held its first mixed media event in a sign that the latest merger in the telecom world is on track for its close in the first quarter.

The merger of the community sections of Nokia and Siemens uses the tie-ups between major companies Alcatel and Lucent in addition to Ericsson and Marconi.

Nokia Siemens CEO-designate, Simon Beresford-Wylie, reported at the 3GSM World Congress in Barcelona that the future business was “day one ready” and noted that its mixed product portfolio was being proven to customers for the first time a week ago.

He believed the brand new organization was aiming to save yourself 1.5 billion dollars by 2010 however working synergies, 40 per cent of which would be realized from mixed R&D. The areas where costs may be shaved include purchase, a of marketing capabilities and sales, combined IT systems and real estate.

He spoke of a method that would give attention to opportunities in mobility and broadband, but which wouldn’t be shackled by any specific technology “religion.”

“We need certainly to drop the religion,” he explained, observing that the future organization could have a profile that placed a wide range of wireless technologies including GSM, CDMA and WiMAX.

Available expectations could be imperative to its future solution rollouts, he explained, and he suggested that attempts to make a exclusive and closed mobile Internet in the past were misguided.

“There is only one Internet and I think we misunderstood that being an business. Services and information [in the future] will come mainly from the Internet and we’ve to understand that,” Beresford-Wylie described. “We are going from the world where there clearly was a telecom rhythm to one that has an rhythm,” he added.

The future CEO also outlined developments through till 2015, with the combined organization expecting the amount of “connected” people to double to 5 million. He expected more of those to be broadband-enabled, noting that today we’re “still residing in a global that’s narrowband.”

He also expected consumers in emerging markets to really make the move to broadband quicker thanks to new technologies such as for instance WiMAX. “Broadband in the developing world won’t simply take decades but will happen within the next few years,” he suggested.

Commenting on the future company’s new brand, Beresford-Wylie stated that it had been an expression of “dynamism, movement and renewal.” Like the telco world’s other new combination, Alcatel-Lucent, the brand of Nokia Siemens runs on the wave shape and purple colour, in this instance combined with yellow (Alcatel-Lucent is all purple).

But, the similarities end there, based on Beresford-Wylie, who proposed that the two organizations’ similar cultures and close proximity in Europe would make it an improved fit than one business from Europe and another from the UNITED STATES.

In a different interview with Database, Stephan Scholz, the chosen head of Research, Technology and Platforms for Nokia Siemens Networks, said the newest company would commit similar R&D resources to WiMAX since it does to conventional cellular technologies.

Scholz chosen access systems together of five broad areas that the new company would focus on when it commences operations. One other four areas for R&D focus were better key networks, next-generation subscriber ID management, IMS for applications and OSS/BSS software for both mobile and fixed networks.

as head of research while more of a longer-term project, the development of modular software for OSS/BSS functions was critical and a thing that was needed on an industry-wide scale, according to it was nominated by Scholz, who as one of the first tasks he would probably start.

He also spoke of his surprise at the extent of the present Nokia OSS/BSS software for mobile systems, saying I was aware of” it was “much more. Scholz, who has been working in company growth at Siemens, proposed so that additionally, it may be utilized for fixed and converged sites in future that the system could possibly be adapted.

Other research focusses he proposed were for company Ethernet location and just one database for customer information that would be common whatever the application or service used.

The 50:50 partnership is expected to have six business units when it begins operations: Radio Access, Service Core and Applications, Operation Support Systems, Broadband Access, IP/Transport and Services.

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